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Welcome to our first official business feature on the site, we’ve interviewed the owner of a digital agency. Alex Morgan is the owner of Tiny Blue Rocket, and he’s taken some time to answer a few of my questions about running the business.
Explain a little bit about your business and what you do…
We are a digital agency, which is quite a vague term, but what that means is we support businesses with their online marketing, including their website.
We have three main areas of focus as an agency. Firstly, we build modern, beautiful websites for businesses. We primarily build websites using WordPress and the aim for what we build is to fit the client’s vision and be as easy as possible for them to maintain.
Secondly, we build chatbots for a range of businesses. Chatbots are an inexpensive way of providing live support to website visitors or through social media. Our chatbots work within Facebook Messenger and they help answer customers’ questions and send out promotional messages. The great thing with chatbots are that they work 24/7, so while you are asleep your chatbot can be helping your customers and promoting your business!
Finally, we draw those two areas together into our Marketing Automation. What we do with our marketing automation is we connect a business’ website and chatbot to an email marketing platform (we use SendPulse). Once connected, regular marketing and promotional message are sent out to customers automatically without the business or business owner having to worry about it!
How long has Tiny Blue Rocket been running for?
Tiny Blue Rocket has been in operation for two years. As the owner, I have over 10 years experience of building websites and running online marketing campaigns.
What do you enjoy the most about what you do?
The best part of what we do is that moment when a client sees their new website or chatbot and it brings them so much delight and reinvigorates their enthusiasm towards their business. It’s a great moment to be a part of.
What do you enjoy the least about what you do?
The hardest part is standing out and being noticed. There are many other people in our business sector, so being noticed can be hard. What we focus on is making each client happy and that always leads to them recommending us to friends and family.
What are your plans for 2019?
Moving into 2019 we are making a big push with our chatbots. Current estimates is that 80% of all businesses will use a chatbot by 2020, so we will have a busy 2019 making sure every business in the Exeter area is keeping up with this trend.
What advice would you give to someone looking to go into the same profession?
Due to the somewhat saturated sector, some other agencies can tend to throw a lot of money at advertising and promoting their own brand rather than focus on their clients. We believe in total customer satisfaction and organic business growth through doing the best possible job for our clients’ brands before our own.
And finally, unrelated to work… What is your favourite thing about Exeter?
There are so many things I love about Exeter, especially the kind and warm people that live here. The one area I really enjoy the most is the Quay – not just because my business is based there, but because of how beautiful a location it is.
Thanks Alex for answering our questions in depth. Those of you who are looking for a new website or looking for a professional digital agency, choosing Tiny Blue Rocket would be a good choice. Give them a call on 01392 949055 to see what they can do for you.
Remember, if you run a business and would like a feature, email firstname.lastname@example.org.